Fuelling the biofuels debate

One view of the onging biofuels debate
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Archive for the ‘Media coverage’

Who was that masked man…

September 01, 2009 By: admin Category: Media coverage No Comments →

With the biofuels sector attracting so much talk of silver bullets one might be forgiven for thinking that the Lone Ranger* had ridden back into town. While the Lone Ranger used silver bullets to remind himself how precious life was, and, like his bullets, should not be wasted, the term “silver bullet” more recently has come to mean an all encompassing and straightforward fix for a problem.

In particular it has become a pejorative term used by NGOs and environmental lobbyists to beat green technology developers with. Sadly it reduces what should be a reasonable, and important, conversation about the pros and cons of technology to the yah boo sucks level of playground rhetoric.

Take today’s (1st September) press release form Friends of the Earth; Geoengineering is no silver bullet says the headline. The release continues:

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PR Hall of Shame for biofuels industry

August 11, 2009 By: admin Category: Media coverage No Comments →

I find blogging a really tricky balancing act. I really only want to write something when I have something worth saying, but the silence of not posting tends to scream “write something NOW!!”. I don’t think anyone can accuse me of trivial blogging, but then I wonder if I have missed making a pithy coment about what is happeining in the world of biofuels.

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Bob’s people ensure the message gets lost

March 23, 2009 By: admin Category: EU, Industry, Media coverage, Protest No Comments →

Any place where trade journalists congregate there is likely to be a high cynicism quotient. It is pretty much the de rigeur attitude for journalists. While it may seem unfair, it does, one hopes, keep the PR machine reasonably honest, and means that any story published contains more fact than promoter’s purple prose and gives a fair and reasonable view of what has, or is about to, take place.
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Getting rid of the four horsemen

April 28, 2008 By: admin Category: Media coverage No Comments →

Well you have to give it to the New York Times a couple of weeks ago I took severe exception to one of its columnists, Paul Krugman, who had written an appallingly smug piece, “Pointing the finger at biofuels won’t solve the problem“, about the biofuels market. According to Mr Krugman all the evils of the world could be laid squarely at the door of biofuels. In fact, if he were to be believed, we would rather have the four horsemen of the apocalypse trotting down the high street rather than countenance biofuels.

Well this week we have another op/ed columnist at the NY Times, Roger Cohen, whose piece “Bring on the right biofuels” rather neatly offers the other side of the story. In a nutshell he suggests that it is time to ditch the hysteria, look at the science and make positive choices about the biofuels that can help so many. It’s worth a read.

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A good take on the food crisis

April 18, 2008 By: admin Category: Media coverage, Politics No Comments →

I found myself on the Food First site (www.foodfirst.org) today reading what is possibly one of the best overviews of the current food crisis I have come across. While, it does get a little conspiratorial half way through the piece, Pouring Fuel on the Food, written by Eric Holt-Giménez, Ph.D. Executive Director, Food First/Institute for Food and Development Policy, highlights the sheer stupidity of international food policy.

But as Dr. Holt-Giménez so rightly points out this crisis has been in the making for decades. While it is convenient to point the finger at biofuels, the international community really does need to get together and do something about it now. Right now!

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Pointing the finger at biofuels won’t solve the problem

April 16, 2008 By: admin Category: Media coverage, Politics No Comments →

There’s nothing quite as smug as an op-ed columnist, who claims the high ground, and currently The New York Times’s Paul Krugman is unbelievably smug. In a column, Grains Gone Wild (read the full piece) published on 7th April Krugman opens up with the platitude; “These days you hear a lot about the world financial crisis. But there’s another world crisis under way — and it’s hurting a lot more people.”

He is, of course, referring to a real and chronic shortage of staple food stuffs around the world. While I may not like his writing style, he is absolutely right. He is also bang on the nose when he suggests that there are a variety of reasons for the problem; “How did this happen? The answer is a combination of long-term trends, bad luck — and bad policy.”

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UK Newspaper “reveals” splash and dash loophole

April 01, 2008 By: admin Category: Media coverage No Comments →

Thank goodness for a free and fearless press. Today’s (1st April) Guardian, a national newspaper in the UK, has uncovered the transatlantic splash and dash trade (Demands for crackdown on biofuels scam). The paper considers the story so important that it also gets a piece in the leader/op ed column (An unsustainable scam). Well done The Guardian…or could this be the very same story which Biofuel Review first reported in July last year when the EBB initially raised concerns about the practice (EBB calls for greater support for biodiesel in the EU) or later when the EBB first asked the European Commission to do something about the trade in October (US producers accused of dumping subisdised biodiesel on Europe)?

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Nestle caught in a quandry over accusations

March 26, 2008 By: admin Category: Industry, Media coverage No Comments →

According to reports in a variety of news outlets over the weekend Nestle, in the form of its CEO Peter Brabeck-Letmathe, said that planned subsidies for biofuels were irresponsible and immoral and would lead to higher prices for food staples, including maize, soya and wheat (Swiss Info, Nestlé boss warns against promoting biofuels).

Now don’t get me wrong, it’s always good to see large multi nationals taking the leadership role and setting an example for others to follow. However, I might be more impressed if this didn’t seem to be more about Nestle’s profits than an ethical stance on subsidised biofuels. Brabeck-Letmathe was certainly being disingenuous when he linked the subsidies for biofuels as the only reason for higher prices for agricultural products. Previous peaks in wheat prices in 1981, 83 and 95, all of which exceeded today’s price (USDA figures), were not due to biofuels, and did not create a food crisis.

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Why should the devil have all the best tunes?

March 20, 2008 By: admin Category: Industry, Media coverage No Comments →

I was reminded of William Booth’s, founder of the Salvation Army, words (see the headline) during the World Biofuels Markets event in Brussels last week when one despairing industry figure said he was really “pissed off” about the coverage of biofuels in the general media. His frustration was palpable. However, the industry, perhaps lured by the initial warm reception of biofuels by the media, has never really engaged in terms of addressing the publicity deficit.

Talking to several delegates at World Biofuels it became apparent that generally the feeling was that a straight presentation of the facts would in most cases sort out the publicity deficit and that the media balance would be restored. In part, a very small part, they are correct. There is a huge amount of touchy feely ’science’ that is paraded as fact, which does need correcting. But where the industry really looses out in the media game is in the presentation, the spin of the story. In short the tune!
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