Fuelling the biofuels debate

I find blogging a really tricky balancing act. I really only want to write something when I have something worth saying, but the silence of not posting tends to scream “write something NOW!!”. I don’t think anyone can accuse me of trivial blogging, but then I wonder if I have missed making a pithy coment about what is happeining in the world of biofuels.

Well today I was stung into action. Sadly, perhaps, the topic is not one of great moment. However, to use that quaint American phrase “it really grinds my gears”.

In this case it was the opening puffery in the lastest announcement from BP. The story itself is quite interesting. BP has set up an agreement with Martek Biosciences to work on the production of microbial oils for biofuels applications. Fine. Give me the who, why, where, and when and move on.

But then the PR department got involved. The partnership it smoothly assured us with the following piece of deathless prose;

combines a broad technology platform and operational capabilities to advance the development of a step-change technology for the conversion of sugars into biodiesel.

Quite frankly all I can say to that is what a load of bollocks!

Anyone with other pieces of PR speak from the biofuels PR industry is welcome to submit them and I will be happy to start a Hall of Shame on this site.

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