Fuelling the biofuels debate

I was reminded of William Booth’s, founder of the Salvation Army, words (see the headline) during the World Biofuels Markets event in Brussels last week when one despairing industry figure said he was really “pissed off” about the coverage of biofuels in the general media. His frustration was palpable. However, the industry, perhaps lured by the initial warm reception of biofuels by the media, has never really engaged in terms of addressing the publicity deficit.

Talking to several delegates at World Biofuels it became apparent that generally the feeling was that a straight presentation of the facts would in most cases sort out the publicity deficit and that the media balance would be restored. In part, a very small part, they are correct. There is a huge amount of touchy feely ’science’ that is paraded as fact, which does need correcting. But where the industry really looses out in the media game is in the presentation, the spin of the story. In short the tune!
(more…)

Share this with others...